Welcome to the Fresh Blog!

A New Lifestyle Boutique Located in the Heart of Seattle's Wedgwood Business District.

We’ve Got Purses, Yes We Do! January 13, 2010

Filed under: 1 — freshseattle @ 4:13 pm

We’ve Got Purses, How ’bout You??

Wendy has just returned from the San Francisco with lots of purses in tow.  Come in right away before they are gone – I’m not sure when her next trip to the City by the Bay will be!

Lots of colors and styles – priced right so you can indulge yourself without guilt.  We all need a new purse once in awhile, right?


Why Neighborhood Stores are Important…A Story

Filed under: 1 — freshseattle @ 4:10 pm

The holiday season was recently upon us, and Fresh was busy.  Lots of gift buying activity was going on in the neighborhood, and we were doing our best to provide well-priced gifts.  One of our most popular gift items was a cute pearl bracelet with an enamel flower:

This darling little stretch bracelet came in 6 colors – black, ivory, amethyst, burgundy, silver blue, green. A little something to pop that holiday outfit, or the perfect gift for a friend.

We noticed that the bracelets were selling fast!  Several dozen bracelets later, we began to notice a pattern – lots of the neighborhood women were buying them for holiday gifts.  Then we heard something else – at some local holiday gift exchanges, these bracelets were the item most in demand.  Some women came in to Fresh and reported that they were the victorious winner of the coveted bracelet; others came in asking if we had any more – they didn’t go home with the bracelet so they were going to buy one for themselves.  One woman told me that she came  to the gift exchange wearing her previously purchased bracelet, and the other guests were trying to take it from her!

Why does this mean neighborhood stores are important?  We know these women and knew that they would love these bracelets.  They were able to quickly pop in and buy the bracelet, knowing that we could tell them who had already purchased one, or what color their friend said they preferred.  It was like a club.  We had a lot of laughs with our customers over it.

I don’t see that happening at a big chain store.  Just something to think about….


New Year’s Resolutions at Fresh! January 5, 2010

Filed under: 1 — freshseattle @ 5:22 pm

It has been an interesting year here at Fresh – lots of triumphs, a few setbacks, and lots of hard work in between.  We are excited for the New Year – new merchandise, new attitudes, and new adventures!  We’re looking at many new ways to provide a enjoyable and creative atmosphere for your shopping pleasure.  Watch for fun events, great new treasures, and as always, Chelsea the dog (our official greeter)!

Please come in and check us out as we start our third year in business!  We couldn’t do it without a great deal of help, from our wonderful UPS man, Vic, the great staff at Starbucks next door, our long-suffering husbands and of course, our fabulous customers!

Here’s to a promising and prosperous 2010!

Wendy, Julia and the rest of us at Fresh